SPARC
COACHES BECOMING
The practice of becoming.
Written from inside it.
Reflections on executive coaching, coach training, and what it takes to develop the kind of practitioner that leaders trust with the weight of real work.
AoEC Global Partner · United States
Latest Post
Becoming a Coach
Developing Your Craft or Picking up a Toolkit?: Why the AoEC and SPARC Are Reimagining Executive Coaching
The coaching industry is facing a crisis. As organizations navigate AI integration, organizational change, and increasingly complex leadership challenges, demand for executive coaches has never been higher — yet much of that supply is dominated by practitioners trained in a single methodology who apply the same approach regardless of the client in front of them.
ReadBecoming a Coach
Developing Your Craft or Picking up a Toolkit?: Why the AoEC and SPARC Are Reimagining Executive Coaching
Why model-agnostic training produces a fundamentally different kind of practitioner — and why that difference matters to every client you will ever sit across from.
Becoming a Coach
What I Had to Unlearn: On Becoming a Coach When You've Spent 25 Years Being the Expert
The habits that made you effective in leadership, counseling, or teaching are precisely the habits that coach training asks you to examine and set aside. What that actually costs — and what it builds.
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